How to Determine the Right Content for Social Publishing
Social networks have provided brands with a great platform for content creation and sharing. As more brands take to social networks for social publishing, the need to strategize the types of content...
View Article4 Ways LinkedIn Can Help Your Business
LinkedIn has emerged as the social network of choice for business professionals, with a user base now reaching over 200 million registered users turning to the network for job hunting, recruiting, and...
View ArticleThe Ultimate List for Social Media Changes
One of the challenges marketers face when using social media to communicate and connect with customers is keeping up with all the changes to the various social networks. The best way to focus on these...
View ArticleB2B Social Media Marketing: Using Visual Platforms
Social media strategies are constantly evolving in marketing teams across all industries. When it comes to b2b social media marketing, there are a number of changes that are driving the evolution of...
View ArticleHow to Improve Your Social Media Identity Starting Today
Getting in shape in the new year extends far beyond reps at the gym. As marketers, our social media presence plays a big role in our reputations and the reputations of the brands we represent. Are you...
View Article30 Ways to Conduct Cost-Effective Market Research Using Social Media
If you thought your brand couldn’t afford traditional market research, social media is here to help. From focus groups to interviews to surveys, social media is your readily-available, real-time market...
View ArticleInfographic: How Social Media Impacts Purchasing Decisions for IT Professionals
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring...
View ArticleFacebook, LinkedIn, & Social Media Job Hunting
Last week, Facebook launched a new feature entitled the Social Jobs Partnership. Some have hailed it as a new era in online job recruiting as the social networking giant launched a social jobs app...
View Article3 Easy Social Media Engagement Tips Using LinkedIn
I recently got my hands on this helpful booklet from LinkedIn entitled, Relationships that Drive Results: 5 Steps to Engaging Followers on LinkedIn. If you haven’t seen it, here’s the takeaways. Tip...
View Article15 Ways to Boost Your Social Media Presence on LinkedIn
LinkedIn is the go-to social media tool for the job hunt but it’s also a great way to boost your brand exposure. With over 172 million members worldwide and new members joining every two seconds,...
View Article5 Reasons Your Brand Should Be Using LinkedIn
Source: flickr.com/sheilascarborough LinkedIn has earned a reputation as being a bit of an after thought among the social networks. There are a number of reasons for this: the age demographic is skewed...
View Article10 Ways to Network at Events Using Social Media
Events are the perfect opportunity to make connections and expand your professional and social media networks. Here are some best practices for networking. Before the Event 1.) Does the event have an...
View Article10 Ways to Find the Right Words to Say to Your Community
When brainstorming about what to share in social media, you might not have to look any further for inspiration than social media channels themselves. Colleagues who communicate with customers every day...
View Article4 Easy Ways Small Business Can Use Social Media for Real-time Market Research
With over 20 years in marketing and communications, I know the value of market research. When I worked in large organizations, we hired agencies to provide specialized research services. But when I...
View Article30 Ways to Conduct Cost-Effective Market Research Using Social Media
If you thought your brand couldn’t afford traditional market research, social media is here to help. From focus groups to interviews to surveys, social media is your readily-available, real-time market...
View ArticleInfographic: How Social Media Impacts Purchasing Decisions for IT Professionals
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring...
View ArticleFacebook, LinkedIn, & Social Media Job Hunting
Last week, Facebook launched a new feature entitled the Social Jobs Partnership. Some have hailed it as a new era in online job recruiting as the social networking giant launched a social jobs app...
View Article3 Easy Social Media Engagement Tips Using LinkedIn
I recently got my hands on this helpful booklet from LinkedIn entitled, Relationships that Drive Results: 5 Steps to Engaging Followers on LinkedIn. If you haven’t seen it, here’s the takeaways. Tip...
View Article15 Ways to Boost Your Social Media Presence on LinkedIn
LinkedIn is the go-to social media tool for the job hunt but it’s also a great way to boost your brand exposure. With over 172 million members worldwide and new members joining every two seconds,...
View Article5 Reasons Your Brand Should Be Using LinkedIn
Source: flickr.com/sheilascarborough LinkedIn has earned a reputation as being a bit of an after thought among the social networks. There are a number of reasons for this: the age demographic is skewed...
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